Service Innovation

September 22, 2010
London Business School, London, UK

Immersion Conference

October 27, 2010
Liberty Hotel, Boston, MA

Fall Board of Trustees Meeting

November 18, 2010
InterContinental San Francisco Hotel, San Francisco, CA

In Memoriam: Former MSI President Alden G. Clayton

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2010-12 Research Priorities Highlight Marketers’ Top Concerns

Based on input from MSI member companies and academic thought leaders, the newly released 2010-12 MSI research priorities outline the topics that will guide MSI’s research activities for the next two years.

NEW Fast Forward Series

Kevin Lane Keller looks at branding imperatives for the new marketing realities.

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Marketing's Responsibility for the Value of the Enterprise

Robert F. Lusch and Frederick E. Webster, Jr., 2010 [10-111]

Survival of Manufacturing Firms in Fortune 500: The Roles of Marketing Capital and R&D Capital

Gautham Gopal Vadakkepatt, Venkatesh Shankar, and Rajan Varadarajan, 2010 [10-110]

Online Product Opinions: Incidence, Evaluation and Evolution

Wendy W. Moe and David A. Schweidel, 2010 [10-204]

The Impact of User-generated Content on Product Innovation

David A. Schweidel, Aric Rindfleisch, Matthew S. O'Hern, and Kersi D. Antia, 2010 [10-203]

Mine Your Own Business: Market Structure Surveillance Through Text Mining

Ronen Feldman, Jacob Goldenberg, and Oded Netzer, 2010 [10-202]

Effective Marketing Spending

Inigo Gallo and Marijke Wouters, UCLA, 2010 [10-301]